With the rise of Internet radio, The Wheel’s Still In Spin is introducing a new weekly feature. Every Monday, we list the recent online news articles about the future of Internet radio.
CBS Radio Extends Reach Online
Reuters delves more into the ramifications of the CBS-Yahoo Internet radio merger. “The consolidation of three of the top Internet radio entities into one ad network could prove appealing for advertisers keen on reaching an aggregated online listening audience. That, in turn, could keep the participating parties from scaling back their music programming -- something other online radio outfits are considering to save costs. But the downside is that playlists could become homogenized, as has happened at terrestrial radio in the wake of consolidation. CBS Radio insists it will leave music programming decisions to its partners.”
Online radio advertising network shows promise
The Associated Press issued an article about Internet radio advertising, focusing on one company, “which acquired a rival in October to create the largest seller of Internet radio ads. New York-based TargetSpot will handle online ads for more than 1,000 stations, including those owned by terrestrial broadcasters such as CBS Radio, which is an investor in TargetSpot, and Internet-only radio sites such as those on AOL and Live 365. Partly because the market is nascent, ‘our business has a good shot at more than doubling in 2009,’ [company head, Doug] Perlson said. His company does not disclose sales figures.”
The flying office: Wi-Fi will soon be available on flights
The Seattle Times states that, “U.S. airlines are poised to push Internet access into hundreds of planes by the end of 2009, with service available via Wi-Fi as an aircraft rises above 10,000 feet.”
One-Third of UK Population Has Listened to Internet Radio
Corey’s Radio Blog reports findings from RAJAR (Radio Joint Audience Research) which shows that “31.7% of the adult UK population (16.1 million people) say they’ve listened to Internet Radio copared to 14.5 million in May, 2008.”
The SaveNetRadio coalition
The SaveNetRadio coalition is engaged in saving Internet radio. “The recent ruling by the Copyright Royalty Board to increase webcasters’ royalty rates between 300 and 1200 percent over the next 5 years jeopardizes the industry and threatens to homogenize Internet radio.” “The coalition believes strongly in compensating artists, but Internet radio as we know it will not survive under the new royalties.” “Together, we can force Congress to create a structural solution for this problem and create an environment where Internet radio, and the millions of artists it features, can continue to grow for generations to come.”
New WiFi Radios:
Logitech
Tivoli
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